A WORD FROM OWNER DEREK LAY
I, Derek Lay, started Alpha Auto Detailing with a dream to be the best at what I do in Chico Ca, and surrounding areas. I was young and broke but had determination. I wanted to show the world I could build an amazing Auto Detailing Business from nothing but willpower and knowledge. The reason I chose “ALPHA” for my business name is because the word “ALPHA” means beginning or leader. It is also a term used for the top dog or “Alpha Male.”
In my soul I knew I was a leader, not a follower, so the name Alpha Auto Detailing was perfect. Today, thanks to all my amazing customers, Alpha Auto Detailing is one of the best auto detailing businesses in Chico.
I built my business from the ground up. I never received a loan from family and friends, nor did I take a business loan from a bank or use credit cards. I grew my business on hard work and exceptional customer service.
I wanted to make sure I earned the customer not just the money. I always went above and beyond and like any great business word spread fast. I never stopped putting money back into my business and worked extremely hard to grow Alpha to the point we are at now.
ALPHA AUTO DETAILING IS THE LEADING AUTO DETAIL AND PROTECTION SHOP IN CHICO.